Final blog post of BEMM129

Nowadays, as the development of new technologies, digital business is becoming more popular.

My major in both undergraduate and master are international tourism management so the reason why I chose this module is to find the relationship between the digital trend and tourism. This module led by Lisa Harris from the University of Exeter gave me useful information through MOOC and weekly module discussions.

In the first assessment, we focused on different careers.

Xiangdan Guo and I thought about tourism in this part. We agreed that the digital progress would help tourism develop. Although it made positive progress, it causes unemployment of tour guides or service staff at the same time. So people need to find a balance between digitization and human.

Wenjing Yu also gave her opinion on how digital business changed human resources management.

As for the assessment about describing an organization that has a successful digital business model, I also learned so much from other people.

Xiaoqing Yang and I agreed that digital technologies could help traditional industries find more chances. I analyzed the digital business model of Tesco while she found the digital operation of ASOS. ASOS should be an example of the clothing industry, so the popularity of online shopping websites means this industry already started to make use of the digital trend.

Another interesting article should be the discussion from Xuehong Hu of JX3 which is a famous online role-playing game. Compared with other industries mentioned, the game industry as a typical emerging industry. According to her blogpost, I learned why this game became so popular. She gave a clear description of the business model of JX3 from both sides of players and the company.

Both new and traditional industries are developing digital business.

Moreover, as an example of the digital business model, some digital platforms called “online travel agency”(OTA) had my attention. Before learning this module, I only knew tourism should connect with digitization while now I understood how they cooperate.

In conclusion, the most important thing for me is, this module helped me to think about the practical methods of how the digital trend influence people and every industry. As I would like to work in tourism in the future, this digital awareness should be very helpful.

Finally, thank you, Lisa, for your work and patience in the past few weeks.